高级市场经理英文简历范例

personal data: name: anthony liu date of birth: july 1, 1964 sex: male languages: english, mandarin and shanghainese training: • mcdonald’s worldwide hamburger marketing university class xxix at mcdonald’s global at oak brook, chicago, u.s.a---marketing strategic planning training session • 1-month working & training experience at reebok china hq in hong kong • 2-month working & training experience at lion nathan global in sydney, australia • 2-month working & training experience at perfetti global in milan, italy • research training from gallup in china • advertising & media planning training from o & m and mind share in china • presentation skills training in china • international trade & finance training in china . e-mail: 123456@yahoo.com.cn mobile: ************ educational background: 1986-1990: department of sociology, peking university bachelor of law in sociology professional experience: 20xx- present: senior marketing manager, mcdonald’s ( china ) co., ltd. position purpose leads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for mcdonald’s brand. leads additional areas of responsibility with impact outside of discipline. key customers include top management, division/home office staff, agencies, key suppliers, staff and restaurant management principal accountabilities 1 leadership • maintains and strengthens the mcdonald’s brand position in the market as of responsibility • actively participates with agencies, and top management in establishing and communicating business goals • leads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goals • identifies and utilizes available resources outside of the market to aid in the development and execution of the business/marketing plan 2 process management • maintains and strengthens the mcdonald’s brand position in the market and other areas of responsibility • leads the process for development, execution and evaluation of media plans • leads the process for development and execution of local creative ( tv, radio, outdoor, print, and restaurant merchandising, etc. ) in accordance with national creative standards • leads the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segments • leads the process for developing relationships with strategic business partners ( outside suppliers, rmhc, distribution center, etc. ) • leads the process for managing media relations and crisis management • serves as the department head for the administration of the marketing department ( staff responsibilities, cross-functional teams, budget management, etc. ) • leads the process to promote local store marketing as a resources • ensures the proper use of the mcdonald’s trademarks, logo, producer’s licenses, and make sure all advertising materials have legal and creative approval 3 people • selects, develops and coaches marketing staff to create and effective marketing team and develop them for future opportunities within the system • builds strong relationships and fosters teamwork among agencies, suppliers and staff to achieve maximum performance 4 analysis • gathers, analyzes, and provides accurate, relevant, and timely information so that agencies make the best recommendations • interprets and evaluates information related to sales, p & l, promotional evaluation, competition, general economic trends, and qualitative/quantitative research • offers advise and counsel to ensure that company financial resources are used effectively 20xx-20xx: marketing manager, reebok international trading ( shanghai ) co., ltd., swire resources group job summary & objectives • supervise a sales team to deliver the budgeted sales turnover and gross profit , for reebok and non-reebok’s business in eastern china. • to be responsible for entire marketing & operation of company’s brands with company’s business objectives and marketing strategies <>